Selling an Agency
Selling an insurance agency requires knowledge of the insurance market and skill in navigating the sale process. It is a specialty that most brokerage companies and consulting firms do not have experience in handling. Any intermediary needs to understand:
- The regional insurance market.
- How to interpret financial and commission statements to accurately value an agency.
- How third party lenders determine the amount they are willing to finance.
- The information sought by buyers so that a professional and detailed sales package can be properly prepared.
- How to locate strategic buyers while protecting the seller's confidentiality.
- The various transfer issues to successfully negotiate a purchase agreement.
- The due diligence process for an insurance agency and information that will be requested.
- The process of assisting a buyer with financing and obtaining carrier appointments.
Time is of the essence in completing the sale and the time line can easily drag out if there is no one to manage the process. Issues that can arise with time include breaches in confidentiality, the loss of a key employee or key account, a loss of interest in the business on the part of the owner, renegotiations by the buyer, and just about any other unforeseen problem that can be imagined. Delays can come from not aggressively marketing the business for sale, not screening buyers carefully and not responding quickly enough to a buyer's requests.
A professional intermediary acts as a quarterback by running well-rehearsed plays and diligently driving everyone to the goal line. An intermediary engaged regularly with agency buyers can also bring multiple, qualified parties to the table quickly and drive competitive bidding. Agency Brokerage Consultants has experienced, knowledgeable professionals working daily on agency valuations and sales. We maintain a database of over a thousand active buyers seeking acquisitions of various agencies in different markets.
If you are considering selling your agency within the next few years, please contact us to discuss this process. All communication will be held in strict confidence.
Agency Brokerage Consultants vs the Alternatives


